Strategic Planning For SMEs

Let us help you DISCOVER a step-by-step approach to developing strategy, MAKE the best strategic choices and LEARN how to strategically position your company vis-a-vis competitors.

All organizations, regardless of their size, need to have a long-term vision towards which they work over a period of time.  In essence – It all starts with the Vision.

Most people assume that Strategic Planning and Strategic Management are tools and techniques that are suitable only for large organizations that have the necessary resources and staff to write detailed business plans, arrange planning retreats and so on.

Those of you working in smaller organizations are just far too busy and occupied to have time for such things, right?  Not quite.

There is real value in planning and setting the direction for your business. You too need to make time for Planning, if you want your business to thrive and become more successful than it presently is.

Often, business owners have established a clear direction in their mind and have a vague idea about the approach they are going to take towards implementing their strategies but they do not have detailed plans laid out in black and white. They become immersed and overwhelmed with their urgent but less important day-to-day activities such as book-keeping, managing suppliers/customers and chasing debts. In the process, they often overlook the strategic challenges and opportunities that might come across their way.

Remember, unless it is in writing, it is not a plan.

Modern strategic planning involves creating networks of relationships with employees, customers, suppliers, and rivals to gain greater competitive advantage. An essential part of the strategic planning process is to develop a shared vision and mission which is then clearly communicated through the strategic plan.

This workshop will help Business owners to think strategically and develop strategic plans for achieving phenomenal organisational success as well as achieving their own goals and objectives.

The programme adopts a practical approach and provide the participants with the tools to develop comprehensive and professional strategic plans. The participants will be encouraged to develop/fine tune their own vision, mission and begin the process of documenting their Plans and Strategies for the coming years.

Participant Profile:

This programme is ideal for Business Owners and Managers of Small and Medium Sized businesses.

Key Benefits:

The programme is designed to provide the following learning outcomes:

  • Learn the art of strategic thinking
  • An insight into the Strategic Planning process
  • Focuses on the frameworks, models and tools needed to formulate and implement a successful Strategic plan
  • Practice developing a strategic plan
  • Apply techniques and tools to facilitate strategy formulation and planning
  • Understand the challenges of implementing strategic plans
  • Includes work-based projects to help participants in developing practical strategic initiatives based on their unique set of issues, resources and business environment
  • Offers strategy insights from the world’s most successful CEOs and leaders

You will be provided with a Strategic Planning Manual to assist you in developing your own Plan.

Programme Outline:

Module 1: Introduction to Strategic Planning
  • Introduction to Strategic thinking, strategic management and strategic  planning
  • Strategic Planning Process
  • What is Strategy?
  • Creating and sustaining competitive advantage
  • Our approach to strategic planning
  • Components of strategic planning
  • The role of leadership in the strategic planning process
Module 2: Developing a Strategic Plan
  • Amer Q’s Step by Step approach to developing a Strategic Plan
  • Developing the vision and mission for your business
  • Conducting SWOT Analysis for your business
  • Establishing your goals and objectives
  • Developing strategies to achieve your goals
  • Key Components of the Strategic Plan
  • Developing the Implementation Plan
  • Using the Balanced Score Card in your Small Business


Amer Qureshi, FCA is the SME, Finance and Leadership expert with an excellent track record in senior management across several industries and in many countries.  As a highly experienced consultant, Amer specializes in SME Development, Strategic Planning, Strategic Management, Financial Planning and Leadership and has undertaken projects in Australia, Dubai, Qatar, Malaysia, Kenya and Pakistan. Amer has extensive experience in the SME sector and has also been actively involved with new venture creation for many years.

Amer has been successfully operating his own accounting, consulting and training firms for many years and has advised and coached business owners around the globe. His knowledge of the issues facing SMEs enables him to provide practical and innovative solutions for the participants.

He is highly regarded for his excellent presentation and communication skills and prides himself on his ability to motivate and inspire people. A sought after speaker and presenter at events and conferences, he is highly respected for his unique presentation style.

He is also a successful published author in the areas of Leadership and Small Business Management, selling over 10,000 copies of his books worldwide.

Amer’s book The A to Z of Healthy Small Businesshas been published in Australia, India and Pakistan and is a highly regarded resource for small business owners. Amer is also the author of Making Money in Small Business.

Amer has also worked with the leading international firms including KPMG and Deloitte over a seven year period in the early stages of his career in Australia.